By Ar. Himani Ahuja Co-founder of One Digital
If you sit down to have a candid conversation with One Digital’s co-founder and forewoman Ar. Himani Ahuja, you will emerge with a solidified opinion that building and helming a communication design business is very similar to designing a building from the ground up. Communicating a design brand’s business ideals with the clientele draws inspiration from communicating your design with the world. Most of the well-known designs around the world have one thing in common- they are talked about! Everyone knows how fetching the Eiffel Tower looks and the ethereal stature of the Taj Mahal often finds itself a place in people’s discussions.
Making a name for herself in a male-dominated industry and subsequently forging a successful architectural communication firm was never about challenging the hegemony of society. For Himani, it simply constituted executing a platform that makes architecture & design a relatively inclusive discipline. The intricacies of design business extend beyond impressive portfolios (though they remain unvaryingly significant) and architectural communication endeavours to explore all those prospects.
Academically there is a sea of information one can gather about architecture and design as a faculty, countless researches, seminars, conferences, forums, publications etc. bear witness to the vastness of architecture. It can be pointedly noted, however, that the majority of this information is concentrated amidst professionals. Architectural communication appraises the library of available information and broadcasts relevant details to the audience most likely to avail of the design services.
A world where almost everything is assessable to people of all spectrums of knowledge circulating relevant information about every vocation proves to be a challenge without the right tools. The same rules apply to architectural communication and One Digital, under the guidance of Ar. Himani Ahuja employs a sphere of communication design strategies like brand strategizing,media publishing, social media management, award nominations, speaker placements, and digital campaigning to reach an extended audience.
Himani reminisces how being a trained architect abetted taking on the role of a communication expert for architects, designers and allied brands. The triskele of designers’ creative contingencies, clients’ expectations, and communication professionals’ brand approach needs a precarious balance to secure the success of a design business. One Digital, supervised by Ar. Himani Ahuja manoeuvres the scales of communication design to fashion brand strategies that are exclusive to each design business. Encompassing services like digital marketing and PR, the company translates market trends into targeted profile building without compromising the ingenuity of the brand’s creative identity and empowering them to be singled out in a crowd of design professionals.
Establishing an architectural communication firm stemmed from Himani’s desire to break the monotony of ignorance about architecture and design, among the people who make homes out of buildings. Himani opines that by divulging into architectural communication, designers not only make a name for themselves but also unfold the opportunity for their clients to make confidently informed decisions about the space they occupy.
