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A ‘less is more’ approach while using resources in commercial design has enabled better peak performance

Sandeep Singh Sagoo & Bhavuk Jain Founding partners, Sync Design Studio
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Q. Important trends of commercial architecture just the way design is.

In my opinion, commercial architecture has transformed the industry in a way where business goals and functionality meet creativity and innovation. An important trend that the pandemic highlighted was the shift in workspaces. Office spaces play a pivotal role in attracting and retaining top talent. The pandemic has shown us how technologically sound offices are better equipped to support a brand and preserve the wellbeing of the employees. Prioritizing the employee/customer experience and the need for co-habitation spaces for business partnerships are some other emerging trends seen currently in the industry.

Q. Who and what inspires commercial architects and designers each time when they achieve ground-breaking architectural innovations that lend the fresh generation of buildings a slender and smart individuality?

The key to doing ground-breaking work can be best answered by Einstein’s quote, “I have no special talent. I am only passionately curious.” I like to observe other architects, their practices and read a lot about all kinds of projects. I greatly admire the kind of work being done in cities like Ahmedabad and Hyderabad. A key figure who has shaped my understanding of commercial architecture is Ar. Ravi Gupta who has been a pioneer in hospitality architecture. For me, inspiration comes when I can observe an architect’s style in person and learn from them.

Q. Tell us about your upcoming projects that are built with modern innovations in commercial architecture.

As a practice, we always try to use the latest technology as part of a larger drive to reimagine how technology can shape the built environment. Two of our upcoming projects focus specifically on the same. Arteferra—a bespoke metal furniture store located in New Delhi is informed by the laminated glass for better insulation, noise reduction and reduced energy bills. To increase the eco-friendly factor in the process of metal furniture making, heavy use of reclaimed wood has been emphasized upon. Another project, Supermarche – essentials and exotic grocery store in Ludhiana is equipped with the latest R32 refrigerant for HVAC systems. Considering the need for contactless user experience post-covid, fast buy stalls have been installed in the store where the user can order all groceries from a screen and pick up the same from the stall as well as via a customised app for the store; thereby avoiding the need to browse through shelves and simplifying shopping experience.

Q. How has technology facilitated the development and widespread utilisation of commercial buildings for sustainable social development?

As an architect, I have often observed that people think of sustainability in limited terms. At Sync Design studio, we believe that sustainability should be considered from a wider perspective encompassing its three keystones—social, economic and ecological. A ‘less is more’ approach while using resources in commercial design has enabled better peak performance, durability, and an increased lifespan of building material. Right now, climate change, sustainability and environmental awareness are at the top of the agenda. As a result, the focus is on building more energy-efficient stores, reducing carbon emissions and water consumption while also working to improve air quality to create a more sustainable work environment.

Q. What does the future hold for commercial architects and architectural plan that will work towards making a durable impression of ecological care, conservation of energy and value-added resource management?

As a studio that has several commercial projects in the pipeline, we plan to engage ourselves in creative design and infrastructure projects which benefit society at large. The firm keeps pace with advancements in technology, adopting latest tools like Building Information Modelling (BIM) software. The software has enabled faster decision making, better documentation, and the ability to predict performance before the ground is broken, allowing the architectural team to do more in less time, and effectively cutting down construction costs.

We believe that commercial architecture has great potential to make a positive and lasting change. As an industry, if we want to help move the needle on climate change, we must adopt technology and systems like BIM to perform analysis and drive computational design.

Q. In commercial architecture or as architect what do you think has changed for good and what still needs have thorough improvement.

Based on my experience, I think today, the process has slowed down and become more complicated as compared to the past years. Clients have become more value-conscious but also disinclined towards risks.

Another shift that I have observed during the pandemic is that we now spend more time on branding and identity and naming and signage than we did previously. We spent a great deal on developing signage for one of our recently completed projects – Sapphire Ninety Inox Cinema, Gurugram. To facilitate easy, distanced movement of the user post-Covid, the auditorium signage was accentuated by bold calligraphy and wooden chevron-patterned lines.

Climate action, resilient structures and efficient energy systems must be at the front and centre of the minds of all architects. These are the areas that require active work and quick improvements. We must work together to create an agile commercial design that helps in moving things in a positive direction.
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