Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, is seeing a huge surge in the demand for De’Longhi oil filled radiators in Punjab, Delhi NCR, UP, and entire North India amid dipping temperature. Offering a perfect combination of world-class technology, stylish design and ease of use, De’Longhi’s advanced OFR’s come with promise of providing effective and long-lasting heating.
Orient Electric has a strong and continuing partnership with the De’Longhi Group since 2018, with the rights to market and service the premium brands of De’Longhi, Kenwood and Braun in India. De’Longhi brand in particular is a global market leader in coffee machines, oil filled radiators (OFRs) and other small domestic appliances.
Salil Kappoor, Business Head, Home Appliances, Orient Electric Limited said, “We are continuously working to bring in category-defining, innovatively engineered appliances with superior value proposition. Our tie-up with the De’Longhi group is helping us to offer internationally acclaimed and best-in-class products to aspirational Indian consumers. We are particularly excited about the growing demand and popularity of De’Longhi OFR’s in the entire North India, which has helped us to emerge as a market leader commanding over 50% market share amongst international brand OFRs. This huge acceptance of De’Longhi products clearly indicates consumers’ shift to premium appliances as they seek more convenience and comfort in everyday life. We are hopeful of doing good business in the room heater category by the end of the season.”
De’Longhi’s state-of-the-art OFR’s come loaded with an array of user-centric features such as Dual Thermostat for ideal room temperature and overheat safety, Patented Thermal Slots Technology for uniform heat distribution, 3-level heating system, castor wheels for easy storage and movement, and an additional fan heater for instant and powerful heating. Available with 9 fins and 12 fins body, De’Longhi OFR comes with one-year manufacturer warranty. Orient Electric has also put in place a dedicated call center and service team for providing uncompromising service to De’Longhi customers.
