B&B Italia, world leader in contemporary furnishing sector, has unveiled the iconic Up Series Armchair 2000 in India. Available at Scala Home’s newly launched flagship store of B&B Italia and Flos in New Delhi, it is considered an outstanding expression of design.
Designed over 50 years ago in 1969 by the renowned architect, artist and designer Gaetano Pesce, the Up series has astonished connoisseurs with its expressive contours and shapes upholstered with elastic fabric. Poised midway between design and art, this innovative solution originates from B&B Italia’s extensive technological know-how in terms of polyurethane injection moulding.
Most eye-catching among the armchairs is the UP5_6 created to celebrate the 50th anniversary of the epochal design. It was upholstered with special beige and petrol green striped fabric.
With its voluptuous shape, a metaphor of a large womb, the armchair calls to mind ancient statues of the goddesses of fertility. A spherical ottoman tied to the armchair contrasts the image of comfort and convenience with a more figurative one of a woman with a ball and chain tied to her foot. “I believe that women have always unwittingly been their own jailer. This is why I decided to give this armchair the shape of a woman with a ball and chain, reflecting the traditional image of a prisoner,” said Gaetano Pesce about the design.
The Serie up armchair is also available in a junior version for kids aged three and upwards. A perfect replica of the original design, only smaller. The series also includes the UP7 “foot”, a large sculptural object in painted polyurethane that poses as an archaeological relic of the modern era.
