- How does Interio incorporate the philosophy of ‘Craft, Culture, and Character’ into its design language and collections?
Ans: At Interio, we deeply understand how craft and culture are woven into Indian consumers’ lives – they’re meaningful connections to heritage and personal identity, not just design elements. This drives us to integrate craft, culture, and character into every product through authentic expression and relevance.
Craft celebrates the artisanal spirit Indians cherish through handcrafted details that create emotional connections. Culture reflects thoughtful features for Indian lifestyles – easy-to-clean surfaces, smart storage for urban homes, and ergonomic comfort for family gatherings. Character emerges through flexible designs and diverse colors, respecting individual expression within a cultural context.
Our Pavo Bed exemplifies this – its peacock-inspired headboard honors cultural significance while fitting contemporary bedrooms. Each product serves practical needs while helping people express their authentic Indian identity in modern living spaces.
- Design has the power to transform lives and influence the way we live and feel within our spaces. How does your team at Interio bring this philosophy to life through functional and emotionally resonant interiors for Indian homes?
Ans: We believe well-designed interiors transform lives by enhancing functionality and emotional well-being through better value delivery. Our design approach focuses on understanding evolving needs of Indian households, leading to modular and flexible solutions that optimize space while adapting to dynamic lifestyles. Tech-integrated products like our Upmods range provide customization options that allow users to tailor furniture to their requirements. Our designs integrate natural elements and sustainable materials to create calm, inviting atmospheres. Whether transforming spaces from workspaces to wellness areas or designing multi-functional storage, we build meaningful relationships between people and their spaces. Every aesthetically pleasing product serves practical needs while creating premium physical touchpoints that resonate emotionally with modern Indian homes.
- With sustainability becoming central to interior design, how does Interio balance modern aesthetics with eco-conscious materials and practices?
Ans: At Interio, we take a comprehensive life cycle approach to sustainability, considering the environmental impact from manufacturing through the complete life of each product. We thoughtfully select recycled materials, reclaimed wood, and bamboo while ensuring modern aesthetics through natural elements and organic forms. Our Green Assured mark represents a genuine commitment to responsible design that benefits both consumers and the environment.
Our sustainability extends beyond materials – 94% local value addition reduces transportation impact, while supplier training in renewable energy and waste reduction strengthens our entire ecosystem. Tech-integrated furniture exchange programs support circular economy principles.
With our vision to generate 50% revenue from sustainable products by 2032, we prove that beautiful, functional furniture can coexist with environmental responsibility. Every piece reflects our belief that true sustainability means considering long-term impact, not short-term solutions.
- Personalisation is key to building ‘character’ in interiors. What are some ways consumers can bring their individuality into mass-produced furniture or modular designs?
Ans: Personalisation is key to building character in today’s interiors, and Interio empowers consumers to express individuality even through modular designs. The recently launched Upmods category offers flexibility with interchangeable units, colour choices and configurations that adapt to evolving needs, enabling users to design spaces according to their lifestyle. Similarly, the Kreation X3 wardrobes allows wall to wall configurations, multiple finishes for fronts to create décor options and matte finishes that complement the modern décor preferences. Also, handcrafted textiles and natural, sustainable materials reflect personal values and local culture. Technological integration, such as concealed charging points, blend modern convenience with seamless aesthetics. Together, these options allow consumers to transform mass-produced furniture into emotionally resonant and functional interiors, tailored to modern Indian homes.
- This summer, trends like pastel palettes, layered linens and nature-inspired elements are dominating interiors. How is Interio interpreting these seasonal trends in its latest offerings?
Ans: At Interio, we embrace summer trends by weaving in pastel palettes, airy textures and nature-inspired elements across our latest collections. Soft hues like mint green, blush pink and powder blue are thoughtfully incorporated into living and bedroom furniture, adding a refreshing and calming aesthetic to modern Indian homes. We enhance comfort with layered linens and breathable fabrics in upholstery and accessories, ideal for creating relaxed, breezy spaces during warmer months. Nature continues to be a strong design influence, seen in natural wood finishes, botanical prints, and organic textures that bring the outdoors in. Our modular offerings are crafted with soft contours and tactile surfaces, combining style with functionality. This seasonal interpretation creates interiors that are visually soothing, emotionally uplifting, and perfectly aligned with the needs of Indian consumers looking for comfort, elegance, and a connection to nature.
- As Indian families continue to evolve, how is the concept of ‘home’ shifting — and how is Interio adapting its interior solutions to meet these changing lifestyles?
Ans: As Indian families evolve, the concept of home becomes more aspirational, functional and emotionally connected. Today’s consumers seek smart, space-saving solutions that reflect their growth and enhance daily living through better value delivery. Interio responds by designing multifunctional furniture like storage sofas and hydraulic beds that optimize space and comfort for modern Indian homes. Our offerings cater to diverse needs from premium modular kitchens to children’s furniture and gaming chairs, creating aesthetically pleasing products with premium physical touchpoints. By blending innovation, affordability and style, we redefine homes to suit evolving lifestyles across metros and emerging cities, providing personalized solutions that adapt to changing family dynamics. [1][2][3]
- How do technology and innovation, from smart furniture to hybrid workspace solutions, influence your design process at Interio today?
Ans: Technology and innovation are central to our design philosophy, enabling creation of intelligent, adaptable spaces that deliver better value to consumers through tech-integrated solutions. By integrating AI and IoT, we develop smart office solutions including height-adjustable desks, ergonomic chairs with sensors and modular workstations that promote health and productivity in hybrid environments. Our digital tools like AI-powered visual search and 3D room planners allow customers to visualize and customize furniture within their spaces, enhancing flexible interior solutions for modern Indian homes. We introduce tech-integrated products like Network Lockers and AV-enabled furniture, addressing evolving workspace demands through aesthetically pleasing products. These advancements create premium physical touchpoints that redefine furniture design, ensuring our offerings meet functional requirements while resonating with dynamic lifestyles of contemporary consumers.
- In your view, what will define the ‘interior of the future’? How are you preparing to meet the expectations of tomorrow’s homeowners?
Ans: The interior of the future will be defined by sustainability, personalization and smart design that delivers better value through flexible interior solutions. It will prioritize comfort and functionality while reflecting individual expression in modern Indian homes. Expect harmony between minimalism and maximalism, creating clutter-free yet rich spaces. Eco-conscious materials like reclaimed wood and low-VOC finishes will become standard, supporting mindful living through aesthetically pleasing products. Natural stones, tactile fabrics and sculptural elements will create premium physical touchpoints with visual and textural depth. At Interio, we see the shift toward homes that are beautifully designed and purposefully evolved for contemporary living.
