In a world inundated with mass-produced furniture lacking character and soul, Objects by Soch emerges as a sanctuary for those who seek not just pieces of furniture, but expressions of artistry and ingenuity. Founded by the visionary Architect Romit Savla and complemented by the craftsmanship of Pujaram Suthar, Objects by Soch is not merely a furniture brand; it is an embodiment of a philosophy rooted in creativity, quality, and cultural richness. This venture stemmed from a desire to address the scarcity of high-quality furniture options in the market, leveraging Romit’s extensive experience in executing interior design projects and recognising the significance of a collaborative design process. Thus, in September 2022, Soch Design Studio expanded its horizons to encompass product design, setting the stage for the birth of Objects by Soch.
Lying contextual is the launch of “Aarambh,” meaning “beginning” in Hindi, which assumes paramount significance. Drawing inspiration from the concept of “Zen,” the collection exudes a minimalist charm while celebrating the richness of Indian materials and craftsmanship. Each product encapsulates a narrative that resonates with the ethos of Soch Design Studio.
Introducing the products:
Atra-tatra Swing:
Crafted with precision by skilled artisans, the Atra-tatra Swing embodies the quintessence of luxury and comfort. This masterpiece features a harmonious blend of teak wood, brass, and Sheesham wood inlays, accentuated by natural fabric upholstery. The intricate hand-chiselled details evoke a sense of timeless elegance, making it an interesting addition to any space. The Swing’s design pays homage to traditional Indian craftsmanship while incorporating modern elements, resulting in a piece that seamlessly merges the past with the present.
Prataha Daybed:
Designed for relaxation and practicality, the Prataha daybed redefines comfort with its premium craftsmanship. Balharsha teak wood and HDHMR materials converge to create a sleek yet inviting aesthetic. The incorporation of a microconcrete finish and polished solid teakwood lends a contemporary flair to this versatile piece. With brass metal joints ensuring durability, this daybed epitomises the perfect fusion of style and functionality. Its modular design allows for easy customisation, catering to the diverse needs and preferences of discerning clientele.
Aikyam Console:
Crafted with sturdy teak wood sideboards, Aikyam offers a genuine wooden texture that delights the senses with its warmth and character. Its top features a blend of various marble shades, meticulously accented with intricate wood inlays where the marbles meet, creating a striking contrast of textures and colors. The marriage of wood and marble, two distinct materials with contrasting characteristics, symbolizes the balance and unity inherent in well-designed furniture. Beyond its aesthetic appeal, Aikyam is a functional piece that offers ample storage space for various items and accessories.
Svelte Chair:
Crafted as an experimental piece from bent teakwood, Svelte embodies the epitome of elegance and sophistication. Its slender construction, coupled with ivory shade baucle fabric, lends it an ultra-sophisticated and poised appearance that effortlessly elevates any space. Its minimalist design and sleek silhouette make it a versatile addition to both contemporary and classic interiors, offering a seamless blend of style and functionality. Whether placed in a living room, bedroom, or study or used as a statement piece or as part of a larger ensemble, Svelte exudes an air of sophistication and refinement that is sure to impress even the most discerning of tastes.
Avsar II Centre Table:
Infused with artistry and sophistication, the Avsar II centre table captivates with its intricate detailing and timeless appeal. Hand-chiseled Balharsha teakwood forms the foundation of this masterpiece, complemented by brass inlays and quartzite stone tabletop. The circular brass plate inset within the chiselled teakwood adds a touch of elegance, making it a striking focal point in any living space. This centre table is more than just a functional piece of furniture; it’s a work of art that elevates the ambience of any room it graces.
Advaya furniture:
The Advaya furniture piece goes beyond mere traditional furniture design, offering a multifaceted solution to modern living spaces. However, what sets it apart is its ability to transform; from a TV unit, storage unit to a dresser and so much more. Crafted entirely from Balharaha teak wood by skilled artisans, its inverted flutes and handcrafted chiselled handles add an element of sophistication, while the brass metal rods above offer multipurpose usage, such as hanging clothes or displaying accessories.
Aarambh heralds a new chapter in the journey of Objects by Soch, where creativity meets craftsmanship to redefine the boundaries of furniture design. The Aarambh collection is not just a showcase of furniture; it’s a celebration of artistry, culture, and the enduring spirit of creativity. The artisanal craftsmanship of Indian craftsmen shines through in every detail, ensuring that each piece is not just a functional item but also a work of art.
