The Aditya Birla Group made heads turn in February this year when they announced they were entering the decorative paints industry with Birla Opus. Aiming to become one of India’s leading paint brands, Birla Opus was an instant hit in the market as it offered over 145 products and 1,200 SKUs, 2,300+ tintable color options across the country, from Day 1 of launch. With a vision to ensure that Birla Opus is accessible to consumer across India and to introduce their extensive product range to the trade ecosystem, they have already conducted more than 120+ expos across the country.
Birla Opus brought its coveted brand expo to Mumbai on July 16th and 17th, 2024, at Taj Lands End. The two-day event aimed to foster and strengthen relationships with trade partners, including dealers, painters, contractors, architects, and interior designers, by demonstrating Birla Opus’ range of products and unique selling points.
Over the two days, the Birla Opus Mumbai expo saw numerous members from the trade fraternity as well as the media appreciating the brand’s offerings and their experience, making the event a resounding success. In fact, the attendees were also given exclusive walkthroughs of the expo along with CEO of Birla Opus – Rakshit Hargave in attendance. Overall, the event was highly successful and fostered significant engagement with key stakeholders.
Reflecting innovation and creativity, the expo also showcased shades named after colors, nuances, and cultures of India and global trends as well. Notably, Birla Opus also gave an ode to the iconic city of Mumbai as part of its shade catalogue. Inspired by the city’s rich history, hustling culture and bustling street markets, Birla Opus introduced a range of unique shades dedicated to match the vibe of the city. From the soft hues of ‘Mumbai at Midnight’, Breakfast in South Bombay, Bombay Monsoons to the warm tones of ‘October in Bombay’, ‘Mumbai’s Mangroves’, ‘Bombay Velvet,’ amongst others, each shade captured the essence of this dynamic cityscape. What’s more is that the trade fraternity as well as the media were also impressed by these wonderful shades, clearly showcasing how Birla Opus made waves in the trade and media fraternity with its Mumbai expo.