~ The brand targets ₹5 Crore Revenue from Soft Furnishings Category ~
Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, expands its home offering with the launch of a new soft furnishings collection designed to help consumers refresh their spaces with ease. The move strengthens Interio’s positioning as a brand designed for modern Indian homes, while extending its offering beyond furniture to address evolving living needs with a focus on comfort, craftsmanship, and enduring charm.
The debut range includes cushion covers, throws, table linens, and rugs crafted using handloom fabrics and hand-embroidered techniques. Through partnerships with artisan collectives such as Heirloom Naga, the brand aims to revive and promote indigenous crafts, blending heritage-led techniques with contemporary design sensibilities that resonate with today’s consumers.
Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio by Godrej, said, “The modern Indian homes today are more fluid than ever, they are places to work, gather, unwind and express individuality and the consumers seeking products that bring together functionality, aesthetics, and sustainability. Our soft furnishings collection is built around this understanding, offering the flexibility to refresh and personalise interiors without a complete overhaul. From homes adapting spaces for hybrid work to design-conscious consumers looking for handcrafted textiles, this range reflects the many ways India lives today. From a business standpoint, we see soft furnishings as a strong growth lever, with the category expected to contribute meaningfully to our home solutions portfolio as consumer demand for design-led, sustainable products continues to rise.”
The collection features non-impression velvets, textured jacquards, handloom-woven fabrics, and hand-embroidered details, alongside hand-tufted rugs crafted from Indian wool and viscose. Sustainable practices, including the use of natural dyes and eco-friendly materials, are embedded across the range, ensuring durability and finish are not compromised. Designed for easy styling, the collection offers curated mix-and-match combinations across patterns and solids, enabling consumers to refresh their spaces with ease.
The soft furnishings collection is priced between INR 499 and INR 22,000 and is available across Interio stores in metro, Tier 1 and Tier 2 cities. The brand plans to further expand its home accessories portfolio in the coming months.
Annexure:
The Soft Furnishings range includes:
- Cushion Covers (₹499 – ₹1,299): A diverse collection featuring exclusive designs across multiple themes including Ikat prints, Meadow Blooms with intricate embroideries, Wild Muse with animal prints, Bauhaus-inspired geometrics, Modern Mosaic with abstract patterns, Savannah Tribal with handwoven details and Boucle textured finishes. The covers are made from premium fabrics including non-impression velvets, textured jacquards, poly-cotton blends and handloom woven materials. Each cover features high-quality YKK zippers and superior stitching for durability.
- Throws (₹1,500 – ₹3,300): Throws crafted from soft and comfortable materials that add warmth and style to any space, further complement the cushion collections.
- Table Linen (₹1,200): Elegant table linens designed to enhance dining experiences with sophisticated styling and easy maintenance.
- Rugs (₹5,000 – ₹22,000): Handcrafted rugs made from premium Indian wool and viscose, featuring hand-tufted construction with various pile textures. The collection includes solid colors, geometric patterns, abstract designs, and contemporary motifs in sizes ranging from 5-foot rounds to 5’x8′ rectangles.