Creaticity, India’s premier destination for furniture and décor experiences, successfully launched its strategic association with Index Living Mall (ILM), Thailand’s number 1 & largest furniture and home decor leader in a grand event held at Creaticity’s Pune campus. This collaboration marks ILM’s official entry into the Indian market, introducing an extensive range of innovative and stylish home solutions to discerning Indian consumers.
With a legacy spanning over three decades, Index Living Mall has established itself as Thailand’s pioneering specialty mall concept, combining furniture, home decoration, and household products under one roof. Since opening its first branch at Future Park Rangsit in 2002, the company has steadily expanded to 32 branches throughout Thailand, demonstrating its proven retail expertise and market leadership. They continue to grow market share which currently stands at 34% share of modern retail within the segment in Thailand. Along with retail stores they have dedicated in-house design teams, along with collaborations with some of the top furniture designers in the world and operate wholly owned manufacturing facilities producing over 70% of the furniture available in stores as well as providing Original Equipment Manufacturer (OEM) to some of the largest furniture brands in the world. Index Living Mall has been the recipient of their Prime Minister’s prestigious Award for eight consecutive years. The company also has stores trading under Franchise Agreement Partnerships across Asia, they are present in 6 other countries and have over 14 stores trading with a further 2 stores opening before the end of this year (Vietnam, Cambodia, Laos, Myanmar, The Maldives, Nepal & now India)
This association between Creaticity and Index Living Mall as a dedicated and exclusive franchisee, represents a significant milestone in the expansion strategies of both companies. For ILM, this venture into the Indian market is a key step in its international growth, tapping into one of the world’s fastest-growing economies, As a company listed and actively trading on the Stock Exchange of Thailand, ILM brings strong financial backing and corporate governance to this venture. For Creaticity, the alliance enhances its House of Brands portfolio, further solidifying its position as a curator of global lifestyle brands in India. Both brands are synergistically aligned in offering a massive range of products in the furniture and décor categories.
Dr. Mahesh M, CEO of Creaticity, expressed his enthusiasm about the association, “We are thrilled to welcome Index Living Mall to the country. This association aligns perfectly with our vision of bringing world–class and affordable home furnishing solutions to Indian consumer, beginning with the design –forward and aspirational city of Pune. ILM’s innovative designs and comprehensive product range, combined with our deep understanding of the Indian market, will create a unique value proposition for our customers. We’re confident that this association will accelerate the organized growth of home furniture and décor retail in India.”
Index Living Mall is set to introduce a diverse range of furniture collections in India, including living room furniture, bedroom sets, dining room ensembles, home office solutions, and an extensive selection of home decor and accessories. Founded by Mr. Pisit Patamasatyasonthi, the brand has built its reputation on continuous design, innovation, and functionality, creating designs that adapt to evolving modern lifestyles while maintaining a balance of quality and affordability. Their product range includes all living & bedroom furniture categories, mattresses, Office Furniture, Kitchen Furniture & a comprehensive Range of Home Décor, Home Solutions, Bedding & Soft Furnishings.
Mr. Gerard McGurk, Head Of Retail & Commercial Operations of Index Living Mall, commented on the occasion, “India’s vibrant and dynamic market presents an exciting opportunity for Index Living Mall. As a consistent market leader in Southeast Asia, we have a deep understanding of customer tastes, and we are proud to bring our innovative designs and comprehensive product range to Indian consumers through our exclusive franchise association with Creaticity. Our goal is to offer high–quality, stylish, and functional home furniture and furnishings that resonate with the tastes and preferences of Indian customers. We believe that our blend of global trends with Asian sensibilities will create a unique and sustainable appeal in the market.”
The target audience for Index Living Mall in India includes urban middle to upper-middle-class families, young professionals, and design-conscious individuals who value high-quality, stylish, and functional home furnishings. To reach and engage with this audience, Creaticity and ILM have developed a multi-channel marketing strategy, including digital marketing initiatives, experiential retail experiences, collaborations with local designers, and customer loyalty programs. Index products will be available online soon.
As part of the launch, Creaticity has unveiled an expansive and exclusive 32,000 sqft retail showroom of Index Living Mall, allowing customers to explore and experience their immense range of products. The showroom features immersive displays that showcase ILM’s innovative designs and functional solutions, catering to the evolving preferences and lifestyles of Indian customers.
Dr. Mahesh and Mr. Gerard echoed that the Indian market is perfectly poised to embrace the product lines from a reputed brand such as Index Living Mall anchored by a strong domestic partner in Creaticity. Pune will mark their first large format store and there are plans to expand across India in a methodical and systematic manner.