Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, plans to grow its mattress category at 20% CAGR for the next 5 years. The business aims to grow in the mattress category by increasing its portfolio of mattresses across all price-ranges while also expanding in allied categories such as Sofa Beds, Mattress Beds, Mattress Bases & other accessories that aid healthy posture.
According to study by Godrej Interio, India is one of the most sleep-deprived countries in the world. It further states that 93 per cent of Indians are sleep deprived and get less than 8 hours’ sleep per night. With the pandemic, the office and school environments merged with the home significantly and the increase in usage of gadgets increased significantly. This increase became a severe deterrent to good quality sleep. Additionally, with many working and studying from their own beds, paid heed to replacing their mattress with a better one that offers spine support among other health benefits. Godrej Interio, taking cognizance of this need has been developing mattresses with the intention of helping people improve their quality of sleep. They aid in improving sleep by paying attention to factors such as body temperature, weight distribution, spine alignment, and body structure.
Godrej Interio’s posture support mattresses are designed from an understanding that a good mattress is one that supports the weight of the person sleeping on it. They provide comfort to your body and additionally allow airflow to help you get a deeper more restful sleep. The composition of materials used under each category is designed specifically to cater to different body types.
Subodh Mehta, Senior Vice President (B2C), Godrej Interio said, “Our ardent belief is that quality and adequate sleep is invariably related to good health, improved living and one’s overall well-being. Research reveals that sleeping is the most important task of the day and can significantly enhance productivity. A mattress is the most essential part of achieving quality sleep and we designed our revolutionary Posture Support Mattress is constructed by arranging materials with a logic developed from our research (Pressure neutralising logic) to neutralise the pressure points generated by body contours. The layers and segment are designed with materials of variable support value to take care of the body weight variations.”
He further added, “According to recent reports, India’s mattress market has grown at more than 11% CAGR over the last five years. The mattress segment in India is estimated at 12,000-13,000 crore; the organized segment commands 40% of it. Godrej Interio, plans on launching 8 new products over the next year.”