Since 1878, Daum, the legendary glassmaker master, has kept alive a love relationship with the greatest artists of its time, giving their work of art a second life of crystal and colours. From the Ecole de Nancy, from Art Nouveau to Art Decoratif, from Majorelle to Dali, Arman and Hilton McConnico, Daum has not missed any of the magic rendezvous of the artistic creation and modern savoir-faire, which has always renewed the alliance of art and art craft. Few brands have worked with as many artists: for nearly 140 years, more than 350 exceptional signatures have constituted a heritage beyond compare, a unique collection. How to convey those works into crystal sculptures? This is where Daum’s secret lies, shaper of the exception, highly knowledgeable workshop, laboratory of wonders, and designer of incomparable objects. This year, Emery Studio unveils the Camélia Collection by Daum.
Expanding its floral collection, Daum presents a new series based on camellias. Used as the defining feature of a table centerpiece, vase, mirror or perfume bottle, this flower can bloom in a multitude of rooms and settings. Daum’s workshop has given free rein to its imagination to create a wonderfully delicate collection. Camélia is composed of a magnum piece sculpted on both sides with asymmetrical decorations, a large vase with blossoming petals, a centerpiece dish revealing the heart of the flower and its pistils, an Art Nouveau-influenced vase embossed with the iconic flower, a small 15cm vase, a mirror cradled in a stunning pink crystal camellia, a table-top flower, and finally a small bowl that can be displayed within the assortment’s larger dish. Each of these pieces has been finely sculpted by the brand’s craftsmen before going through a meticulous colour selection process. With this new series, the company wanted to highlight the 1970s and pay homage to the empowerment and audacity of women.
Camellia is a flower full of character, as visually powerful as it is elegant and harmonious. Daum opted for a new approach by drawing inspiration from past iconic representations influenced by the Decorative Arts. This collection comes in purple or pink, with different interpretations and settings: the pink version brings out the romantic side of the collection while the purple pieces offer a more radical and dynamic facet. Camélia is a beautiful interpretation of the brand’s DNA, demonstrating once again their expertise in lost wax technique. Daum’s crystal garden is expanding once more with this dazzling new collection positioning the brand at the heart of French luxury and marking a return to its artistic roots. Romantic, spectacular and inspiring, the Camélia collection breaks the mould of traditional floral art and challenges the preconceived notions of what decorative objects can be.