Creaticity, a leading name in furniture and home interiors, based in Pune ,is all set to unveil its new brand promise as “The Land of Furniture.” For India. Known for many years as one of the first home interior destinations in the Indian industry, Creaticity aims to claim its status as the ultimate home furniture hub. “Land of Furniture” will offer a diverse range of products and services from 100+ national and international brands – the only one-stop multi-branded destination in the country.
The promise of being ‘The land of furniture’ is fortified with a curated collective of national and international brands, product variety across all categories of furniture and home décor.. From sofas to beds, dining to kitchen and the occasional chair to that outdoor bench, the brand flaunts a diversity of furniture to pick from. In addition to that, Creaticity also exhibits a wide range of accessories from wall art to floor vases, cushion covers to comforters, gifting and decoration options, homeware from storage containers to dinner sets, cookware to serveware and much more. Price points are available for various customer segments from the prestige (economy) to premium (bridge to luxury) aspirations, Modular solutions from kitchens to wardrobes, Online brands that have changed the way India shops as well as global brands who are market leaders in their countries, Choice of materials and finishes that allow customization and personalization, Extensive design and product selection support and much more.
Creaticity, with over 30,000+ products in its portfolio (including furniture, decor, furnishings and home essentials), offers a thoughtfully curated choice of labels under its umbrella from leading manufacturer-brands of the world’s top names that include Ashley from North America, Natuzzi Editions from Italy, Gautier-France, Febal Casa-Italy, Alf Italia, Index Living Mall- Thailand and Konfor Furniture-Turkiye. All of these brands are established market leaders adding depth along with Indian leaders like Pepperfry, Urban ladder, Wakefit, Wooden Street, Nilkamal Homes and Durian. Designs and styles from modern, minimalist, contemporary , classical, fusion are available along with personalization and customization options.
In summary , an ecosystem that is second to none in terms of products and services to experiences.
Creaticity – The Land of Furniture will have dedicated service marshals who offer meaningful advisory and guided tours, both offline and online, to ensure customers get to see exactly what they are looking for. It also encourages people to explore and discover the latest home decor with its Creaticity Inspire Pods that showcase both overseas trends and locally-curated ones.
Dr Mahesh M, CEO- Creaticity, commented on the uniqueness of the brand, , “Transforming the home furniture shopping experience, Creaticity offers smart choice and solutions to fit people’s home interior and improvement needs quite uniquely and more efficiently. We are not just a mall or a shopping center, living upto the promise of being ‘the land of furniture’ means that we have to offer a very strong value proposition that is rooted on fundamentals of deep customer insights and an even stronger product/brand offering. Our shift from a space enabler to a solutions provider just got accelerated, we will deploy a combination of physical and digital systems to provide an integrated view and seamless experience to inspire the joy of creation in all our customers. He added that ‘Our 17 year heritage coupled with diligent curation of brand partners and product choices will add huge impetus in our quest of market leadership in the home furniture and décor category in India. We are not just for Pune, everyone from across India can visit us for a differentiated experience.