Forestry Innovation Consulting India Pvt. Ltd. (FII India) a crown corporation of the government of British Columbia (B.C.), popularly known as Canadian Wood in India, participated at the IndiaWood 2025 in Delhi NCR. The well attended expo took place from March 6th to 9th at the India Exposition Mart Ltd (IEML), Greater Noida showcased a stunning array of the brand’s responsibly sourced timber applications for high-end interior and exterior applications.
Canadian Wood one sixty square meter island space has a striking three-side open design concept creating a draw for attendees, highlighting the beauty and versatility of its five distinct species from B.C. Canada – namely Douglas-fir, Western Hemlock, Western Red Cedar, Yellow Cedar and Spruce-Pine-Fir (SPF). This year, the booth focused on showcasing high-end luxury home interior and outdoor demo spaces. The booth attracted a high level of footfall due to the various applications showcased within the space highlighting the strength, aesthetics and versatility of Canadian Wood species. The pergolas and outdoor decking demonstrated durability and aesthetic appeal for outdoor living, furniture showcasing interiors of a home included a bedroom, living room and a dining room was integral to the booth space. Ceiling rafters highlighted the structural integrity and design possibilities. Doors, windows, and frames illustrate elegance and functionality in architectural elements.
Canadian Wood collaborated with leading Indian manufacturers who showcased their craftsmanship using B.C. species at the booth. Companies included Sumitra Woodcraft, Buildkraft India and Artius Interior Products. This highlighted the synergy between the lumber from B.C. Canada and Indian craftsmanship.
The booth attracted relevant stakeholders, including prominent architects, interior designers, manufacturers, and timber merchants.
Representatives from B.C. lumber companies were part of the space, fostering valuable connections and exploring potential business partnerships within the Indian stakeholders.
Mr. Pranesh Chhibber, Country Director and Dr Jimmy Thomas, Assistant Director, Technical services participated as speakers during the tradeshow at the fourth edition of Wood+ in Architecture and Design (WAD) conference that takes place during the Indiawood show.
Mr. Pranesh Chhibber, Country Director of Canadian Wood, said, “India Wood has been instrumental in driving the conversation around sustainable wood sourcing in India. It serves as a crucial platform where the woodworking fraternity, industry professionals, and woodworkers come together to explore innovations and solutions. At Canadian Wood, we actively leverage such forums to highlight the importance of responsibly sourced wood and how our sustainably managed forest products align with India’s growing preference for eco-friendly materials. As we move forward, the increasing adoption of Canadian Wood species in furniture and structural applications signals a promising future for B.C. Softwood species in India”
INDIAWOOD is a prominent annual trade fair for the woodworking and furniture manufacturing industry. It serves as a crucial platform for showcasing the latest technologies, machinery, raw materials, and finished products related to wood processing, furniture production, and allied sectors.
FII largely promotes five wood species in India that are sourced from the sustainably managed forests of B.C., Canada. These five species, namely Douglas, Western Hemlock, Western Red Cedar, Yellow Cedar and Spruce-Pine-Fir (SPF), are recommended for different applications. They are available in 23 cities across India through a strong network of 40+ stockists.