Asian Granito India Limited (AGL), one of the largest Luxury Surfaces and Bathware Solutions brands, is all set to make its mark in Building Materials sector. One of the top players in ceramic tiles manufacturing, the company looks forward to strengthening its other departments to reach its goal of becoming Rs 5,500 crore company by 2030.
Company’s Executive Director Mr. Bhavesh Patel recently shared insights into the company’s journey, future goals, and evolving vision. “What began with a small-scale production facility in Idar, has now spanned into multiple large-scale production units, employing over 6000 people. The company has registered the AGL brand across 36 product categories, reinforcing our commitment to diversify into building materials beyond tiles, thereby supporting our aim is to become a Rs. 5,500 crore company by 2030.”
AGL has a remarkable presence in the market. The company’s strength lies in its pan-India distribution and retail presence. The company currently operates 80 exclusive display centers and has over 277 franchise showrooms across major cities. Further, the Company has an extensive marketing and distribution network pan India with 18,000 plus touchpoints including distributors, dealers and sub-dealers in India. The brand enjoys strong visibility in the Western and Southern regions of India and is rapidly expanding its market share in the North and East as well.
The company’s brand-building efforts have received a boost with the onboarding of Bollywood actor Ranbir Kapoor as its brand ambassador and launching “Premium ka Pappa” campaign. “Ranbir Kapoor’s widespread appeal and strong screen presence have helped us transition from a push-sales model to a more aspirational pull-sales strategy. We foresee at least a 30% increase in brand-driven demand during his association,” Mr. Patel added.
Furthermore, AGL’s Bonzer7 brand has onboarded actress Vaani Kapoor for its “Kya Baat Hain” campaign, aiming to resonate with younger audiences and reinforce its market position. These campaigns underscore AGL’s commitment to innovation and its strategy to connect with a broader consumer base.
On financial front, the company has reported a consolidated net profit of Rs. 20.24 crore for the financial year ended 31st March 2025. Consolidated Net sales of the company reported growth of 1.8% to Rs. 1558.52 crore in FY25 as against net sales of Rs. 1530.59 crore in FY24. EBITDA for FY25 stood at Rs. 75.72 crore (EBITDA Margin 4.90%) as against EBITDA of Rs. 50.98 crore (EBITDA Margin 3.60%) in FY24. Exports for the FY25 was reported at Rs. 291 crore, rise 19% Y-o-Y as compared to export of Rs. 246 crore in FY24.