AGL, one of the largest Luxury Surfaces and Bathware Solutions brands in India, has launched its exciting new range of kitchen and bathware products. With its in-house manufacturing capacity and robust R&D team, the company has added 60 new products to its extensive catalogue thereby expanding their SKUs. With this, the company continues its endeavour of providing customers exhaustive quality products catering to their choice.
The new product line comprises of kitchen sink, round basins, premium range of one-piece water closets and shower heads. The product line also introduces Luxor- 3D siphonic rimless wall hung water closet, for the very first time in India. As these new launches fulfil AGL bathware product basket in 360 mode, the company has taken this opportunity to implement Elevate360.
Speaking on the new launch as well as Elevate360, Mr. Kamlesh Patel said, “We at AGL have always strived to provide quality products that set a standard in the market. Our new product launch is a testament to our qualitative manufacturing strength. With this we are also implementing Elevate360, a novel way designed by team AGL to introduce new products virtually by reaching out to traders as well as consumers through various social media platforms. This product line is the first one to be introduced through virtual event Elevate360. The company plans to introduce new products and product lines in future through Elevate360 medium.”
To offer comprehensive building materials solutions under one umbrella, the company entered the bathware manufacturing. While the company introduced its bathware range in 2019, AGL established its own manufacturing unit in the year 2023. The company has established a 0.66 million pieces per annum cutting-edge tech plant for bathware products, marking a significant shift from third-party sourcing to internal manufacturing. AGL Bathware commenced commercial operation on October1, 2023 and the new product range is the first launch of company which has been manufactured at their Morbi unit. The company expects the bathware division to achieve a turnover of approximately Rs. 400 crore within the next five years.
In a short span of two decades, AGL emerged as India’s leading Luxury Surfaces and Bathware Solutions brand. The Company manufacture and markets a range of Tiles, Engineered Marble and Quartz, Bathware and Faucets. The Company has 277 plus exclusive franchisee showrooms, 13 company owned display centres and an extensive marketing and distribution network pan India with 18000 plus touchpoints including distributors, dealers and sub-dealers in India. The Company also exports to more than 100 countries.