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Manish Patel Manish Patel


Consistent endeavour towards practising ‘Precise Craftsmanship’ & achieving ‘Dimensional Integrity’ have paved the way towards enviable success path of SHAKTI group of companies, be it Shakti Industries (1982), Jay Shakti Metals (2006), Shakti Technocast (2012) and Shakti Architectural Products Pvt Ltd (2014).

At present, Jay Shakti Metals is one of the most trusted manufacturers of pressure die-casting components for leading manufacturers of hardware and sanitary fittings made from Zinc.
Encouraged by immense appreciation for workmanship, Manish Patel – Young & Dynamic Entrepreneur, has embarked on an ambitious step to launch exclusively premium range of Architectural Hardware Fitting SOLUTIONS under brand SIFON.

Our aim is–“To provide adorable & durable world-class solutions that enhance people’s lives”

SIFON product range, at present, consists of Mortise handles on Rose/Plate, Mortise Locks, Euro Profile Cylinders, Pull Handles, Cabinet Handles, Main Door Sets, Combi Sets and Door Closers. Unique enticing designs with attractive finishes – as many as twenty four different finishes developed at our Design studio.
SIFON will prove to be a ‘true experience of luxurious living.’

Our endeavours have been to “elevate” consistently SIFON products from mere furnishing accessories to distinctive design elements, expressing aesthetic taste and personality of the user.

We envisage to ‘market’ Architectural Hardware products utilising (besides Zinc) Stainless Steel, Brass and Aluminium raw materials in future.

Ours is an ISO 9001:2008 accredited organization along with TUV, CE and NABCB certification.

In order to achieve our goals, we regularly put into practice “Core Values” of Commitment, Responsibility, Speed, Demand Excellence, Respect for All and Customer Success.

Marketing Strategy
Our Unique Selling Proposition [USP] is ‘Innovative Designs with a variety of unparalleled attractive Finishes.’

SIFON being an exclusively Premium Brand, retail outlets/showrooms (displaying and promoting premium brands only) can effectively succeed in selling. Hence, we exercise extra care in ‘choosing’ Channel partners.

State wise/District wise/City wise [major cities only] distributor prospects as well as Direct Dealers constitute our targeted Channel Partners. Identifying and ‘choosing’ one outlet, to promote & sell SIFON in an area-pocket, will eliminate unhealthy price-cutting competition and thus enhance retailers’ enthusiasm and profitability.

The premium retail outlet/showroom always aims to build own repertoire of exclusive collection. SIFON Product range will help in fulfilling his/her aim. EMERALD collection (extra-premium quality) & SAPPHIRE collection (premium quality) products will further contribute in ‘catering’ to both types of buyers.

Normal advertising & promotion medias as well as innovative ‘approaches’ will be explored to create Brand Awareness and Brand Equity.

Manufacturing Facilities

Jay Shakti Metals has its manufacturing unit at Metoda GIDC, Rajkot (Gujarat) to manufacture SIFON Product range. Entire manufacturing processes are carried out ‘under one roof’ only to exercise better control on quality. Well-equipped facilities, mentioned below, impart us confidence to take up any challenge in Zinc die-casting and subsequent surface finishing.

•    Tool Room with VMC & EDM machines
•    Hot Chamber pressure die-casting machines – 30 to 160 MT capacity
•    Machining with combination of SPMs & Conventional machines
•    Polishing with dust collectors
•    Electroplating lines for different finishes
•    Electrophoresis Lacquering unit
•    Testing Labs
•    Salt spray test equipment
•    Life cycle testing equipment

To keep abreast of ever-expanding innovative needs of market, we also have our own –

•    Design studio
•    R & D section

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